The Anti-ageing thing

avene physiolift

Hello beautiful how are you today? As you can tell from the title, today’s post is about anti-ageing.

I attended a blogger event hosted by the lovely Hayley of 30 Plus Blog Collective and Avene. You’ve heard of Avene before right? They’re the French brand that uses thermal spring water in their products. Recently, they launched a skincare line called Physiolift, which is their anti-ageing range of products. For it’s launch they decided to open conversations with women 30+ years on the topic of positive ageing.

avene physiolift, 30 plus blog collective events

There was a panel of experts to weigh in on this topic: Jane Cunningham, a beauty blogger; Dr Sam Bunting, cosmetic dermatologist; Dr Linda Papadopolous, a psychologist, who I am such a fan of, what can I say it’s the therapist in me 🙂 and Amanda Miles, Marketing Manager of Avene Thermae.

avene physio lift panel

I arrived a bit late (whoops) however, what I did catch was pretty engaging and passionate. Firstly, the media portrays getting old as if it’s some sort of affliction that we’re meant to avoid at all costs. Does anyone recall Maggie Gyllenhall who was told that at age 37, she was too old to play the love interest of a 50 something year old man? Yup that happened.

Nothing wrong with being or looking young but the reality is, you aren’t going to be 21 forever (shock horror!). My own personal view is that ageing is part of life’s cycle and once you accept that, ageing becomes more about letting go of the hangups that no longer serve you. Your view on life expands and hopefully you can live life to it’s fullest with a kick ass shoe collection! But that’s just me :).

The way some brands view ageing is so negative that it’s any wonder that we have an increase in pre-teens and older women seeking therapy, to help with eating disorders/body image. I’m not saying that society, media and brands are to shoulder all the responsibility for this but sometimes they don’t help which is why I think it’s such a good idea for brands like Avene, to engage with consumers on this issue.

You have people living longer, more disposable income and a keen interest in maintaining their health. So brands, media and society STOP with the negativity. Pay attention to the needs of the 30+ group or you will be missing out on a wealth of knowledge, experience, beauty and income. Thank you 🙂

What do you think about ageing? Sound off in the comments below.

As always thank you for reading and commenting


More about majeang

A 30-plus Trini lifestyle, travel and fashion blogger living in the UK trying to live her best life whilst, showing others that they can to!

0 thoughts on “The Anti-ageing thing

  1. Interview- Joyce Connor MUA | Work in Progress by Majean g

    […] met Joyce at an event hosted by Avene and #wearethirtyplus (see post here) crew last year. I noticed her because a) she had a warm personality and b) her amazing skin! So we […]


  2. Larissa

    I’m only 26, but already using products. I’ve once heard that you should start at 25.
    I don’t think it’s wrong to nurture your body and give it what it needs to have a fresh (but healthy!) look.
    But out of everything self-confidence here is most important, cause that will keep us from going to far, I think.


    1. majeang

      I completely agree in nurturing your body and you’re absolutely right about having self confidence. Thanks for reading xx


  3. Realtime Reflections

    With everything in life it’s all about perception. Yes, ageing is a process that we cannot avoid and creating an attitude of resistance is pointless. Embracing yourself for who you are is paramount to ageing gracefully, and choosing relevant products. The traps set by the marketing machines to feel so bad about yourself that you spend all your obey and energy chasing after a pipe dream of looking 21 at age 50 is simply silly, unless you have a natural youthful look and good skin. Be wary of all the chemicals claiming to make your skin plumper and wrinkle free – what are they really doing in the long run? I’m blessed with looking a lot younger than my 46 years, but the message is look after what God gave you and maximise on what you already have. Thank you MG for sharing this with us.


    1. majeang

      Yes life is all about perception and how we view ourselves. Thanks for commenting! x


  4. Laura Lee

    I am almost 40 plus and have learned that the analogy of aging of women and wine is so very true! As we age, we get wiser and more beautiful on the inside. Our taste also improves! If we can get away from the negative connotations and hang ups of our bodies maturing, we actually might enjoy the process…


    1. majeang

      Oh yeah I agree with the wine analogy too! Thanks for commenting 🙂 x


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